Tuesday, February 06, 2007

Marketing Ain't Everything

Last night, my group and I shared articles with the class about Integrated Marketing Communications. Instead of Pepsi, I thought I should have find an article about our largest bank in Sing@p0re. It might as well be the case since that bank has been trying to enhance its brand image.


This morning, on our way to Burger King for breakfast, Jasmine and I passed by one of its branches where the poster screamed, "Largest bank in Sing@p0re. 5th largest in H0ng K0ng."


I went "Wow! That's cool."


Jasmine reminded me marketing isn't everything.


Her statement: You rather work in the largest bank in Sing@p0re when you are now working in the 4th largest bank in the world?


This is a classic case where statistics triumph over marketing.


Blackathy, 11:53 PM

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